I bought a bottle of Crown Royal's Bourbon Mash last week on a road trip. It even came in a fancy box. I thought it was pretty good. It's not made like real bourbon but it tastes ok. So I went down to the local MLCC to get another one because they are on sale and cheap. I couldn't find a bottle in a box that said Bourbon Mash on it. They had Blended Mash but not in a box. I was informed that a Canadian Company cannot use the term Bourbon. You'd think Seagram would have known that. American Distillers kicked up a stink. So the new bottle has no box and is called Blended Mash. I went to the other store in town and found they still had some of the Bourbon Mash in a box so I got one of those too. A Collectors Item. Making bourbon has rules. This is straight off the net. Crown Royal's Bourbon Mash does not check any of these boxes.
The Federal Standards of Identity for
Distilled Spirits, codified under 27 CFR §5.22(b)(1)(i), states bourbon made for U.S. consumption
[21] must be: