C8 Z06 Commercial

JCWP

JCWP

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TCinthe6 said:
GM could save millions on Z06 marketing and ad campaigns for the next 3 years given that the car is likely sold out till 2025 or beyond.
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I agree. The reveal will get posted on so many sites - no need for traditional ad costs. But, what do we know eh?
 
JCWP said:
Makes people accountable for their requests - must justify vs - adding on 5% just because?
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Sounds like a good idea in theory, but it's the execution of it that was poor. I could have built a perfect zbb with all the rationale in the world. Someone from the top would always come back and arbitrarily take out 10% just 'cause, and call it "stretch". At that point, the exercise lost its integrity.

But back to the Z06 commercial! lol It's a Marketing investment into the brand. But even some of the best marketing companies in the world can't definitively link marketing investment to volume growth.

I used to work for a leading energy drink company who spent millions in Canada alone...not a single marketeer could ever prove that a single dollar invested drove share or volume.
 
Compkex ussue
C SEVEN GS Bob said:
I spent most of my career in sales and no one ever questioned whether all those games of hosting golf with customers ever led to an actual increase in sales. Of course it did! ;):Cheers2:;)
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Me to: lots of golf, dinners, get-a-ways (of course all business at least on paper) international conferences - wine tours etc. etc. Man, it was torture in the trenches. Retiring - I had to get use to spending my own money - ouch!! One of the top sales reps and always over budget on my entertainment budget - LOL.:Cheers2:
 
JCWP said:
Compkex ussue

Me to: lots of golf, dinners, get-a-ways (of course all business at least on paper) international conferences - wine tours etc. etc. Man, it was torture in the trenches. Retiring - I had to get use to spending my own money - ouch!! One of the top sales reps and always over budget on my entertainment budget - LOL.:Cheers2:
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And the pain of having to downgrade to Noodle balls from the Pro V with the company logo.:(
 
C SEVEN GS Bob said:
And the pain of having to downgrade to Noodle balls from the Pro V with the company logo.:(
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I know. It has been a difficult transition - still have some golf balls left - not many that I did not pay for - LOL. You must be getting ready to head south to enjoy the sun?
 
C SEVEN GS Bob said:
Our flight south is November 4 & we are anxious to go.
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Maybe you can drive by then in your GS or, is it down there already? My plans were to buy a place down there (10 yr. ago) and found out my wife does not want to go - she retired and still works a full week as casual.:confused:
 
JCWP said:
Maybe you can drive by then in your GS or, is it down there already? My plans were to buy a place down there (10 yr. ago) and found out my wife does not want to go - she retired and still works a full week as casual.:confused:
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GS stays home for another winter. Wife's Mercedes SL500 purchased last year has become our southern toy.
 

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